Innerbloom Dentistry’s goal is to change the way people experience dentistry by creating an environment that enriches connections and promotes healing. They are on a mission to upheave the dentist stereotype where people usually don’t look forward to going to the dentist. By focusing on the relationships to their patients to give outstanding service, they do just that. 

We wanted to create a brand to reflect the primary target market of the mothers and female caregivers that are usually responsible for making dentist appointments for their entire family. The brand feels calming and approachable, with an attention to detail that cannot be missed.

This project was completed while I worked as an in-house branding & identity designer for Trademark Design & Fabrication. I was responsible for the majority of the ideation, digitization, and layout design, however I did have assistance on this project:

Art Direction: John Yarnell (Co-owner of Trademark)
Copywriter for brand speak & personality: Cassie Phippen (Marketing Manager)
Project Manager & Lead Branding Designer: Andie Kelly
Junior Designer & Illustrator of hand icons: Alyssa Stevens