Stella’s Ice Cream was created by two Boise natives, Chad and Brittney Hartley. They had a simple dream; to follow their passion for desserts and open up an Ice Cream shop where friends and family could enjoy homemade ice cream. They named their stores after their beloved family bulldog, and created a space where anyone and everyone felt welcome to enjoy treats.

Stella’s Ice Cream approached the creative agency I work at with a script logotype (designed by another designer), a tagline, and two colors. Their end goal was to have a variety of digital brand collateral to use throughout several mediums.

As the lead brand and identity designer, I was able to use what they had as a starting off point; creating patterns, a custom illustrated icon set, expanded color palette, brand marks, and several merchandise graphic designs.

This project was completed while I worked as an in-house branding & identity designer for Trademark Design & Fabrication.

Art Direction: John Yarnell (Co-owner of Trademark)
Project Manager & Lead Branding Designer: Andie Kelly